Qualifications
- Bachelor’s degree in marketing, communications, or a related field.
- At least 5 years experience in marketing, branding, or a related role
- Experience in a managerial Marketing position at least 3 years
- Strong understanding of branding principles, marketing strategies, and customer behavior.
- Excellent knowledge of digital marketing channels and analytics platforms.
- Experience in managing and leading a team of marketing professionals.
- Proficiency in project management and collaboration tools.
- Strong analytical and problem-solving skills.
- Ability to work in a fast-paced, dynamic environment and meet deadlines.
- Excellent written and verbal communication skills.
- Strong leadership and team management skills.
Responsibilities
- Develop and implement robust branding strategies aligned with the company’s overall marketing objectives and business goals.
- Lead and manage a team of marketing professionals, providing guidance, mentorship, and support to ensure successful execution of branding initiatives.
- Oversee the development and execution of integrated marketing campaigns that promote the company’s brand, products, and services while maintaining brand consistency.
- Plan and manage a calendar of events, including conferences, webinars, and community events.
- Collaborate with internal teams and external partners to ensure successful event execution.
- Collaborate with cross-functional teams to gather insights, conduct market research, and analyze customer behavior to inform branding and marketing strategies.
- Manage and monitor the company’s brand positioning, including brand messaging, visual identity, and brand guidelines, ensuring consistency across all marketing materials.
- Monitor market trends, competitor activities, and industry developments to identify opportunities and make data-driven recommendations for enhancing the company’s brand strategies.
- Analyze key performance indicators (KPIs) such as brand awareness, customer engagement, lead generation, and revenue growth to measure the effectiveness of branding initiatives and marketing campaigns.
- Stay up to date with emerging trends, technologies, and best practices in branding and marketing, applying innovative approaches to elevate the company’s brand presence.
- Collaborate with external agencies, vendors, and partners to support branding efforts and manage relationships effectively.
- Provide regular reporting and presentations on the performance of branding initiatives, marketing campaigns, and market trends to senior management.
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